The gallery Bianco Contemporaneo
Presents the exhibition
IDENTIKIT by Pignotti and Hogre
Critical text by Marco Giovenale
Opening May 9, 2026, 5:30 PM
Via Reno 18/a, Rome
The exhibition continues until June 6, Tuesday to Saturday, 4:30 PM - 7:30 PM
Lamberto Pignotti, one of the founders of Gruppo 70, and Hogre, an anonymous street artist and one of the leading international exponents of subvertising, will be the protagonists of the exhibition "IDENTIKIT," taking place at the Bianco Contemporaneo gallery, Rome. The idea for the exhibition arose from a dialogue between the two artists on the concept of identity. While Hogre has always operated anonymously, Pignotti (now a centenarian) responded by showing him an archive preserved for over fifty years that, on the contrary, reveals his multiple identities. It consists of a corpus of envelopes addressed to him with the most disparate titles—architect, artist, writer, poet, professor, painter—and just as many letters in which his name is changed to Alberto, Lorenzo, as well as Mario and Giuseppe. From this archive, meticulously divided by "errors" and "qualifications," the point of contact between the two emerges: the fragmentation of Pignotti's identity is mirrored in Hogre's lack of identity. Hogre intervenes in public space, often without authorization, subverting billboards and advertising logos, transforming them into satirical and provocative messages against consumerism. This practice of subverting is closely related to that of Gruppo 70, which decades ago used newspaper clippings, magazines, and posters to deconstruct mass communication. Both artists use the instruments of power to reveal its mechanisms, through subversive acts and unprejudiced analyses that aim to unmask the stereotypes disseminated by the media. Despite the age gap, the two generations are united in a vision of art as a critical tool capable of revealing the true nature of reality and power.
The exhibition will be accompanied by a limited-edition artist's folder/box set of 50 copies featuring all the photographs of the works on display, a critical text, and the artists' biographies.
www.biancocontemporaneo.it
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